YouTube and Self-Fulfillment of Creators

As previously stated in the last two blog posts about YouTube, the site has shown to be a video sharing powerhouse, generating so much content so quickly it is almost impossible to keep up with everything all at once. Furthermore, YouTube’s own name and branding make it known it is a site for anyone to upload anything. There, numerous creators have been able to locate an impassioned goal for themselves on the platform with video filming, editing, and producing. As such, given the 8 values of Free Expression, I would wager that YouTube highlights the benefits of individual self-fulfillment and advancement. 


With YouTube, anyone can produce any type of content they so desire and gain a following. Through this, we find skilled editors and voice actors re-dub movies and TV shows to make them more comedic, others can make historical dramas and documentaries, upcoming musicians can make their own music and release it without consequence. 


By doing so, we can easily see people coming into their own and making careers off of the platform. And no group has been more prominent than video games in the early 2010s. 

Jacksepticeye, one of the biggest Gaming YouTubers, known for Charity Streams 

For some reason, not even logically explained by YouTube, the website saw a massive surge of gaming channels from the year 2011 till late 2015. Because of this, video games became YouTube’s bread and butter and was a titan on the platform. Most known YouTubers had an entirely separate channel for gaming just to earn a piece of the pie. And now, these channels that rose in the gaming area have continued to play games and have done a great deal of community benefit. 


A top example of this would be ExtraLife 24 hour livestreams held every November.  The event is meant to raise money for children’s hospitals and has earned over 70 million dollars since its inception back in 2008. Here, people use YouTube or Twitch as a live stream service to promote the event and encourage people to donate. As such, people can find further self-fulfillment with charity streams and other noble goals to better society as a whole. 

Extra Life's Logo


While YouTube does have its faults, as previously stated in past blog posts, it is clear to see the good it can do in terms of helping people find themselves and giving them the fulfillment they need in life. 


Read more about YouTube gaming, music, and charity here:

https://www.thinkwithgoogle.com/consumer-insights/youtube-marketing-to-gamers/

https://rotorvideos.com/blog/the-rising-importance-of-youtube-for-musicians

https://www.extra-life.org/index.cfm?fuseaction=cms.page&id=1306

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