Diffusion of Technology

Looking back on my EOTO technology of YouTube, it can be pretty easy to see how the video-sharing platform took off like it did. It was a free video-sharing website that converted uploaded videos into flash videos which allowed anyone and everyone to view the video no matter the device or media player they were using. This in turn allows more people to create videos and share it around and allow others to look upon the craft as well. 

Youtube's Main Logo as of 2017


In doing so, we can see how people latched on rather quickly. Being able to produce content that you made with little to no intervention and restriction is an absolute game-changer. So, the more people began to upload videos, the more others wanted to jump in and join the fun.  As for the late adaptors, I see many of them being corporations \, even YouTube’s own team. The reason for this is a major reason we see studios not take streaming sites seriously either. 


Many in the corporate world never saw YouTube as a viable option. Many saw it as a quick fad that would go away in time. However, after so many years, it slowly became evident that YouTube will never go anywhere. 


Although, while it is good many are taking advantage of the site, there are still numerous downsides to the platform. As mentioned in the EOTO, copyright issues, drama, a changing algorithm that favors constant work and burnout. Furthermore, YouTube’s systems don’t support every type of content out there. Sometimes videos are suppressed due to their subject matter like the news. 


Furthermore, YouTube’s copyright system makes it hard to really critique certain subjects, like movies and video games. While yes, you can write a review for it, on YouTube, seeing a certain section of a movie or game and how the reviewer reacts to it is a lot more impactful and a lot more direct than a few words on a page. 


Despite the negative parts of the site, one can never deny the effectiveness of YouTube. It has educated, entertained, and enlightened so many throughout its 15-year-old history, and with more than 400 hours of content every second uploaded to the site, it is hard to believe YouTube will be going any time soon. 



https://www.businessinsider.com/history-of-youtube-in-photos-2015-10 

https://www.engadget.com/2016-11-10-the-history-of-youtube.html 

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